Your AI Guide
Hello, I’m Jim West—your practical AI guide, dedicated to helping small businesses navigate growth with clarity and confidence.
My journey into digital marketing started when “You’ve got mail” was groundbreaking. Over the past 25+ years, I’ve built a career on creating proven strategies that simplify marketing and lead generation for small businesses.
During the pandemic, I took a temporary detour from running my own business to serve as a Digital Marketing Director, helping a client stabilize and grow during uncertain times.
While I found satisfaction in contributing to that company’s success, I missed the autonomy and purpose of entrepreneurship.
Like a hiker who feels most alive on the trail, I knew it was time to return to what I love—helping businesses achieve meaningful growth through smart, actionable solutions.
Like a hiker who feels most alive on the trail, I knew it was time to return to what I love—helping businesses achieve meaningful growth through smart, actionable solutions.
The small business landscape has grown more complex, especially with the rise of AI. Many business owners feel overwhelmed, stuck at the base of a mountain of tools, jargon, and choices.
My approach? Treat AI as a tool that complements your expertise, not something that replaces it. AI should make your work simpler, not more complicated, and it should always serve your goals—not the other way around.
My approach? Treat AI as a tool that complements your expertise, not something that replaces it. AI should make your work simpler, not more complicated, and it should always serve your goals—not the other way around.
That’s why I created AI Ascent (Coming Soon), an online community that helps small businesses adopt AI with manageable steps. Much like planning a hike, it’s about preparation, guidance, and steady progress.
From my home in the mountains of Asheville, NC, I draw inspiration from the outdoors—turning daunting climbs into achievable goals.
From my home in the mountains of Asheville, NC, I draw inspiration from the outdoors—turning daunting climbs into achievable goals.
WorkWonders reflects this philosophy. Our goal is to provide structured, practical strategies and AI solutions that help small businesses save time, reduce stress, and achieve sustainable growth.
AI isn’t a one-size-fits-all solution, and that’s why I approach every challenge with care, thoroughness, and a focus on what works for the long term.
AI isn’t a one-size-fits-all solution, and that’s why I approach every challenge with care, thoroughness, and a focus on what works for the long term.
One day, I hope to thru-hike the Appalachian Trail—a journey that’s all about taking one step at a time. That same mindset fuels my mission: helping small businesses climb their own mountains of opportunity with steady, guided steps that lead to meaningful results.
